# Bynder

**Source:** https://www.startuphub.ai/startups/bynder
**Profile type:** Startup

> A cloud-based digital asset management platform for businesses to manage, create, and distribute content.

## About

Bynder provides a digital asset management (DAM) platform designed to help organizations efficiently manage, create, and distribute digital content. Its cloud-based solution offers tools for streamlining content workflows, automating optimization, and gaining insights, supporting marketing, brand management, creative services, and digital marketing teams. The platform aims to unify and transform the creation, management, and distribution of marketing assets, empowering customers to conquer the complexity of proliferating content.

## Key facts

- **Slug:** bynder
- **Website:** https://www.bynder.com/
- **Location:** Amsterdam, Netherlands
- **Founded:** 2013-01-01
- **Operating status:** Active
- **Sectors / tags:** Digital Asset Management, Marketing Tech, SaaS, Content Management, Brand Management, Creative Workflow Management, AI-Powered DAM

## Frequently asked

### What does Bynder do?

Bynder provides a digital asset management (DAM) platform designed to help organizations efficiently manage, create, and distribute digital content. Its cloud-based solution offers tools for streamlining content workflows, automating optimization, and gaining insights, supporting marketing, brand management, creative services, and digital marketing teams. The platform aims to unify and transform the creation, management, and distribution of marketing assets, empowering customers to conquer the c…

### What is Bynder's valuation?

StartupHub estimates Bynder's effective valuation at $597.8M (range $418.5M to $777.2M, 41% confidence), based on comparable companies in the sector.

### Where is Bynder headquartered?

Bynder is headquartered in Amsterdam, Netherlands.

### When was Bynder founded?

Bynder was founded in 2013.

### What industry does Bynder operate in?

Bynder operates in Digital Asset Management, Marketing Tech, SaaS, Content Management, Brand Management, Creative Workflow Management.

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