# BrightInfo

**Source:** https://www.startuphub.ai/startups/brightinfo
**Profile type:** Startup

> BrightInfo was a real-time personalization engine that used algorithms to analyze website content and visitor behavior, serving relevant content to each visitor.

## About

BrightInfo developed a real-time personalization engine designed to enhance website engagement. Its algorithm learned website content and analyzed visitor behavior, then matched them in real time to serve relevant content at suitable points within the natural browsing flow. The company claimed its technology could triple engagement.

## Key facts

- **Slug:** brightinfo
- **Location:** Tel Aviv, Israel
- **Founded:** 2012-05-20
- **Operating status:** Active
- **Total funding:** $2M
- **Sectors / tags:** Personalization Engine, Website Personalization, Content Personalization, Real-Time Analytics, Visitor Behavior Analytics, Marketing Automation, Customer Engagement, B2B SaaS, Predictive Analytics, Recommendation Engine

## Frequently asked

### What does BrightInfo do?

BrightInfo developed a real-time personalization engine designed to enhance website engagement. Its algorithm learned website content and analyzed visitor behavior, then matched them in real time to serve relevant content at suitable points within the natural browsing flow. The company claimed its technology could triple engagement.

### What is BrightInfo's valuation?

StartupHub estimates BrightInfo's effective valuation at $7.5M (range $5.0M to $12.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has BrightInfo raised?

BrightInfo has raised a total of $2M in funding.

### Where is BrightInfo headquartered?

BrightInfo is headquartered in Tel Aviv, Israel.

### When was BrightInfo founded?

BrightInfo was founded in 2012.

### What industry does BrightInfo operate in?

BrightInfo operates in Personalization Engine, Website Personalization, Content Personalization, Real-Time Analytics, Visitor Behavior Analytics, Marketing Automation.

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