BrandTotal was conceived in order to solve a problem facing marketing teams today. This problem is dark marketing. Dark marketing is replacing traditional marketing techniques, making it nearly impossible to keep tabs on your competition. By applying cyber security, machine learning, and AI methodologies, BrandTotal is able to reverse engineer your competition’s marketing strategy, giving you an edge over the competition. BrandTotal’s platform allows you to be agile and adapt to your competitive landscape by providing you with actionable insights, allowing you to adjust your strategies in real time. Thus, giving you the power to dominate your industry. Marketing intelligence has never been this fast, comprehensive, and insightful.
Our data science layer implements three key things to harness AI: brand consolidation, campaign aggregation, and signal detection.