# BrainsFirst

**Source:** https://www.startuphub.ai/startups/brainsfirst
**Profile type:** Startup

> Neuroscience-based cognitive assessment software for talent identification and development.

## About

BrainsFirst provides organizations with neuroscience-based, game-powered cognitive assessments to objectively measure cognitive potential and decision-making capabilities. Their software, including the NeurOlympics suite, uses game-based brain assessments to reveal natural cognitive abilities and predict performance in specific roles. The company was founded in 2016 by Andries Van der Leij and Dr. Ilja Sligte and was acquired by Talent Motivation Assessment (TMA) in 2024.

## Key facts

- **Slug:** brainsfirst
- **Website:** https://www.brainsfirst.com
- **Location:** Amsterdam, Netherlands
- **Founded:** 2016-01-01 00:00:00
- **Employees:** 26
- **Operating status:** Active
- **Sectors / tags:** Human Resources, Talent Management, EdTech, Neuroscience, AI, SaaS, HR Tech
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/brainsfirst

## Frequently asked

### What does BrainsFirst do?

BrainsFirst provides organizations with neuroscience-based, game-powered cognitive assessments to objectively measure cognitive potential and decision-making capabilities. Their software, including the NeurOlympics suite, uses game-based brain assessments to reveal natural cognitive abilities and predict performance in specific roles. The company was founded in 2016 by Andries Van der Leij and Dr. Ilja Sligte and was acquired by Talent Motivation Assessment (TMA) in 2024.

### What is BrainsFirst's revenue?

StartupHub estimates BrainsFirst's annual revenue at $6.6M (range $6.1M to $12.4M, 62% confidence), based on comparable companies in the sector.

### Where is BrainsFirst headquartered?

BrainsFirst is headquartered in Amsterdam, Netherlands.

### When was BrainsFirst founded?

BrainsFirst was founded in 2016.

### What industry does BrainsFirst operate in?

BrainsFirst operates in Human Resources, Talent Management, EdTech, Neuroscience, AI, SaaS.

### How many employees does BrainsFirst have?

BrainsFirst has approximately 26 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "BrainsFirst",
          "item": "https://www.startuphub.ai/startups/brainsfirst"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/brainsfirst#webpage",
      "url": "https://www.startuphub.ai/startups/brainsfirst",
      "name": "BrainsFirst - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of BrainsFirst. BrainsFirst is a startup founded in 2016, operating in Human Resources and Talent Management. Neuroscience-based cognitive assessment software for talent identification and development. Headquartered in Amsterdam, Netherlands. The company has approximately 26 employees.",
      "dateModified": "2026-07-01T09:30:43.137864+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/brainsfirst#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/brainsfirst#organization",
      "name": "BrainsFirst",
      "url": "https://www.brainsfirst.com",
      "description": "This is the official profile of BrainsFirst. BrainsFirst is a startup founded in 2016, operating in Human Resources and Talent Management. Neuroscience-based cognitive assessment software for talent identification and development. Headquartered in Amsterdam, Netherlands. The company has approximately 26 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/brainsfirst",
        "https://www.startuphub.ai/startups/brainsfirst"
      ],
      "foundingDate": "2016-01-01 00:00:00",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 26
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Amsterdam",
        "addressCountry": "Netherlands"
      },
      "knowsAbout": [
        "Human Resources",
        "Talent Management",
        "EdTech",
        "Neuroscience",
        "AI",
        "SaaS",
        "HR Tech"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/brainsfirst#profile-assessment",
      "name": "BrainsFirst - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/brainsfirst",
      "category": "Human Resources",
      "description": "This is the official profile of BrainsFirst. BrainsFirst is a startup founded in 2016, operating in Human Resources and Talent Management. Neuroscience-based cognitive assessment software for talent identification and development. Headquartered in Amsterdam, Netherlands. The company has approximately 26 employees. Agent Readiness score: 32/100. Full audit: https://www.startuphub.ai/startups/brainsfirst/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "BrainsFirst"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-07-01",
        "name": "BrainsFirst - Profile Score 24/100",
        "reviewBody": "This is the official profile of BrainsFirst. BrainsFirst is a startup founded in 2016, operating in Human Resources and Talent Management. Neuroscience-based cognitive assessment software for talent identification and development. Headquartered in Amsterdam, Netherlands. The company has approximately 26 employees. Agent Readiness score: 32/100. Full audit: https://www.startuphub.ai/startups/brainsfirst/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 24,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```