# Borrowell

**Source:** https://www.startuphub.ai/startups/borrowell
**Profile type:** Startup

> A Canadian fintech company offering free credit scores, personalized insights, and financial product recommendations.

## About

Borrowell is a Canadian fintech company that provides Canadians with free weekly access to their Equifax credit scores and reports. They offer personalized tips, tools, and product recommendations to help users improve their credit health and achieve their financial goals. Borrowell serves over 3 million members with bank-level security.

## Key facts

- **Slug:** borrowell
- **Website:** https://www.borrowell.com/
- **Location:** Toronto, Canada
- **Founded:** 2016-01-01
- **Employees:** 121
- **Operating status:** Active
- **Sectors / tags:** Fintech, Lending, Credit Scoring, Personal Finance, Financial Literacy, Consumer App
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/borrowell
  - Twitter: https://twitter.com/borrowell
  - Facebook: https://www.facebook.com/Borrowell

## Frequently asked

### What does Borrowell do?

Borrowell is a Canadian fintech company that provides Canadians with free weekly access to their Equifax credit scores and reports. They offer personalized tips, tools, and product recommendations to help users improve their credit health and achieve their financial goals. Borrowell serves over 3 million members with bank-level security.

### What is Borrowell's revenue?

StartupHub estimates Borrowell's annual revenue at $36.4M (range $29.5M to $41.9M, 63% confidence), based on comparable companies in the sector.

### Where is Borrowell headquartered?

Borrowell is headquartered in Toronto, Canada.

### When was Borrowell founded?

Borrowell was founded in 2016.

### What industry does Borrowell operate in?

Borrowell operates in Fintech, Lending, Credit Scoring, Personal Finance, Financial Literacy, Consumer App.

### How many employees does Borrowell have?

Borrowell has approximately 121 people on record.

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