# BOB

**Source:** https://www.startuphub.ai/startups/bob
**Profile type:** Startup

> BOB is a platform that helps companies manage their employee benefits, payroll, and HR processes.

## About

BOB (Benefits On Board) is an all-in-one HR and benefits platform designed to simplify employee management for businesses. It offers features for payroll processing, benefits administration, time and attendance tracking, and compliance, aiming to streamline HR operations and improve employee experience.

## Key facts

- **Slug:** bob
- **Website:** https://www.bob.co.il/
- **Location:** Tel Aviv, Israel
- **Operating status:** Active
- **Total funding:** $55M
- **Sectors / tags:** HR Tech, Fintech, Payroll Software, Benefits Administration, Workforce Management, Compliance Management, Enterprise Software, SMB Software

## Frequently asked

### What does BOB do?

BOB (Benefits On Board) is an all-in-one HR and benefits platform designed to simplify employee management for businesses. It offers features for payroll processing, benefits administration, time and attendance tracking, and compliance, aiming to streamline HR operations and improve employee experience.

### What is BOB's revenue?

StartupHub estimates BOB's annual revenue at $30.4M (range $18.1M to $56.2M, 29% confidence), based on comparable companies in the sector.

### What is BOB's valuation?

StartupHub estimates BOB's effective valuation at $195.7M (range $137.0M to $328.9M, 20% confidence), based on comparable companies in the sector.

### How much funding has BOB raised?

BOB has raised a total of $55M in funding. The most recent round on record is Seed round.

### Where is BOB headquartered?

BOB is headquartered in Tel Aviv, Israel.

### What industry does BOB operate in?

BOB operates in HR Tech, Fintech, Payroll Software, Benefits Administration, Workforce Management, Compliance Management.

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