# Blue Apron

**Source:** https://www.startuphub.ai/startups/blue-apron
**Profile type:** Startup

> Meal kit delivery service providing pre-portioned ingredients and recipes for home cooking.

## About

Blue Apron offers meal kits, oven-ready meals, and ready-to-eat meals with no subscription required. They provide a variety of options, including classic meal kits, quick "Dish by Blue Apron" meals, and minimal-prep "Assemble & Bake" meals, all designed for convenient home cooking. Blue Apron serves individuals and families looking for delicious and easy-to-prepare meals.

## Key facts

- **Slug:** blue-apron
- **Website:** https://www.blueapron.com/
- **Location:** New York, United States
- **Founded:** 2012-01-01
- **Operating status:** Active
- **Total funding:** $496M
- **Sectors / tags:** FoodTech, E-commerce, Meal Delivery, Consumer App
- **Social:**
  - Facebook: https://www.facebook.com/BlueApron

## Frequently asked

### What does Blue Apron do?

Blue Apron offers meal kits, oven-ready meals, and ready-to-eat meals with no subscription required. They provide a variety of options, including classic meal kits, quick "Dish by Blue Apron" meals, and minimal-prep "Assemble & Bake" meals, all designed for convenient home cooking. Blue Apron serves individuals and families looking for delicious and easy-to-prepare meals.

### What is Blue Apron's valuation?

StartupHub estimates Blue Apron's effective valuation at $1 (range $1 to $1, 27% confidence), based on comparable companies in the sector.

### How much funding has Blue Apron raised?

Blue Apron has raised a total of $496M in funding.

### Where is Blue Apron headquartered?

Blue Apron is headquartered in New York, United States.

### When was Blue Apron founded?

Blue Apron was founded in 2012.

### What industry does Blue Apron operate in?

Blue Apron operates in FoodTech, E-commerce, Meal Delivery, Consumer App.

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