# betty

**Source:** https://www.startuphub.ai/startups/betty
**Profile type:** Startup

> An online casino and casual mobile gaming platform targeting underserved female players.

## About

Betty is an entertainment company operating at the intersection of real money online casino (iCasino) and casual mobile gaming. Founded in 2022, the company aims to create a safer, more inclusive, and entertaining iCasino experience, particularly for female slot players who are often underserved by existing brands. Betty operates in regulated markets, including Ontario, Canada, and is expanding internationally.

## Key facts

- **Slug:** betty
- **Website:** https://betty.app/
- **Location:** Porto, Portugal
- **Founded:** 2021-01-01
- **Operating status:** Inactive
- **Sectors / tags:** Fintech, Personal Finance, Budgeting, Expense Tracking, Financial Planning, Consumer App, iGaming, Online Casino, Casual Gaming, Slots, Mobile Gaming, B2C

## Frequently asked

### What does betty do?

Betty is an entertainment company operating at the intersection of real money online casino (iCasino) and casual mobile gaming. Founded in 2022, the company aims to create a safer, more inclusive, and entertaining iCasino experience, particularly for female slot players who are often underserved by existing brands. Betty operates in regulated markets, including Ontario, Canada, and is expanding internationally.

### Where is betty headquartered?

betty is headquartered in Porto, Portugal.

### When was betty founded?

betty was founded in 2021.

### What industry does betty operate in?

betty operates in Fintech, Personal Finance, Budgeting, Expense Tracking, Financial Planning, Consumer App.

### What is betty's current status?

betty's current operating status is: Inactive.

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