# Betterment

**Source:** https://www.startuphub.ai/startups/betterment
**Profile type:** Startup

> Betterment is an investing and savings app that helps you grow your money with goal-setting tools, automatic deposit, and trading features.

## About

Betterment is an investing and savings app designed to help users grow their money and achieve their financial goals. It offers tools for goal-setting and planning, automatic deposit and trading features, and opportunities to earn interest and investment growth. The platform aims to provide accessible and transparent financial services.

## Key facts

- **Slug:** betterment
- **Website:** https://www.betterment.com
- **Founded:** 2010-01-01
- **Employees:** 350
- **Operating status:** Active
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/betterment

## Frequently asked

### What does Betterment do?

Betterment is an investing and savings app designed to help users grow their money and achieve their financial goals. It offers tools for goal-setting and planning, automatic deposit and trading features, and opportunities to earn interest and investment growth. The platform aims to provide accessible and transparent financial services.

### When was Betterment founded?

Betterment was founded in 2010.

### How many employees does Betterment have?

Betterment has approximately 350 people on record.

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