# Better

**Source:** https://www.startuphub.ai/startups/better
**Profile type:** Startup

> Financial concierge for tech employees, optimizing savings across mortgages, pensions, taxes, and insurance.

## About

Better is a financial concierge service specifically designed for tech employees. It assists them in saving money across various financial verticals including mortgages, pensions, tax refunds, and insurance. Launched in May 2022, Better has already helped thousands of employees save an average of ILS 260,000 per person.

## Key facts

- **Slug:** better
- **Website:** http://www.allbetter.co.il
- **Location:** Tel Aviv, Israel
- **Founded:** 2022-01-01
- **Employees:** 33
- **Operating status:** Active
- **Sectors / tags:** Personal, Fintech, Management, Personal Finance, Financial Planning, Mortgage, Pension, Tax Refunds, Insurance
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/betterpfm/

## Frequently asked

### What does Better do?

Better is a financial concierge service specifically designed for tech employees. It assists them in saving money across various financial verticals including mortgages, pensions, tax refunds, and insurance. Launched in May 2022, Better has already helped thousands of employees save an average of ILS 260,000 per person.

### Where is Better headquartered?

Better is headquartered in Tel Aviv, Israel.

### When was Better founded?

Better was founded in 2022.

### What industry does Better operate in?

Better operates in Personal, Fintech, Management, Personal Finance, Financial Planning, Mortgage.

### How many employees does Better have?

Better has approximately 33 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Better",
          "item": "https://www.startuphub.ai/startups/better"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/better#webpage",
      "url": "https://www.startuphub.ai/startups/better",
      "name": "Better - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Better. Better is a startup founded in 2022, operating in Personal and Fintech. Financial concierge for tech employees, optimizing savings across mortgages, pensions, taxes, and insurance. Headquartered in Tel Aviv, Israel. The company has approximately 33 employees.",
      "dateModified": "2026-05-26T08:57:57.622+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/better#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/better#organization",
      "name": "Better",
      "url": "http://www.allbetter.co.il",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/26801e0b-8720-4e34-9139-ef3477c565fb-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/26801e0b-8720-4e34-9139-ef3477c565fb-square.webp",
      "description": "This is the official profile of Better. Better is a startup founded in 2022, operating in Personal and Fintech. Financial concierge for tech employees, optimizing savings across mortgages, pensions, taxes, and insurance. Headquartered in Tel Aviv, Israel. The company has approximately 33 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/betterpfm/",
        "https://www.startuphub.ai/startups/better"
      ],
      "foundingDate": "2022-01-01",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 33
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Tel Aviv",
        "addressCountry": "Israel"
      },
      "knowsAbout": [
        "Personal",
        "Fintech",
        "Management",
        "Personal Finance",
        "Financial Planning",
        "Mortgage",
        "Pension",
        "Tax Refunds",
        "Insurance"
      ]
    }
  ]
}
```