# Better Juice

**Source:** https://www.startuphub.ai/startups/better-juice
**Profile type:** Startup

> FoodTech startup using natural enzymes to reduce sugar in juices by 30-80%.

## About

Better Juice is a foodTech startup that has developed a patent-pending technology to significantly reduce sugar content in juices. Their innovative process uses natural enzymes to convert monosaccharides and disaccharides (like fructose, glucose, and sucrose) into non-digestible fibers, offering a healthier alternative without compromising taste or texture. The technology is applicable to various juices, with an initial focus on orange juice.

## Key facts

- **Slug:** better-juice
- **Website:** https://better-juice.com/
- **Location:** Rehovot, Israel
- **Founded:** 2017-06-20
- **Employees:** 10
- **Operating status:** Active
- **Total funding:** $8M
- **Sectors / tags:** Food, FoodTech, AgTech, HealthTech, Biotechnology, Enzyme Technology, Sugar Reduction, Beverage Industry
- **Social:**
  - LinkedIn: https://il.linkedin.com/company/better-juice/

## Frequently asked

### What does Better Juice do?

Better Juice is a foodTech startup that has developed a patent-pending technology to significantly reduce sugar content in juices. Their innovative process uses natural enzymes to convert monosaccharides and disaccharides (like fructose, glucose, and sucrose) into non-digestible fibers, offering a healthier alternative without compromising taste or texture. The technology is applicable to various juices, with an initial focus on orange juice.

### What is Better Juice's valuation?

StartupHub estimates Better Juice's effective valuation at $31.7M (range $20.0M to $48.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Better Juice raised?

Better Juice has raised a total of $8M in funding. The most recent round on record is Seed.

### Where is Better Juice headquartered?

Better Juice is headquartered in Rehovot, Israel.

### When was Better Juice founded?

Better Juice was founded in 2017.

### What industry does Better Juice operate in?

Better Juice operates in Food, FoodTech, AgTech, HealthTech, Biotechnology, Enzyme Technology.

### How many employees does Better Juice have?

Better Juice has approximately 10 people on record.

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