# Bankrate

**Source:** https://www.startuphub.ai/startups/bankrate
**Profile type:** Startup

> Financial content and tools to help consumers make informed decisions.

## About

Bankrate is a leading source of financial content and tools, providing consumers with objective information and expert advice on a wide range of financial topics. Their platform helps users compare rates and products for mortgages, credit cards, savings accounts, and more, empowering them to make smarter financial choices.

## Key facts

- **Slug:** bankrate
- **Website:** https://www.bankrate.com/
- **Location:** New York, United States
- **Founded:** 1996-01-01
- **Employees:** 273
- **Operating status:** Active
- **Sectors / tags:** Fintech, Consumer App, Marketplace, Web Search, Financial Content, Personal Finance
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/bankrate
  - Twitter: https://twitter.com/bankrate
  - Facebook: https://www.facebook.com/Bankrate

## Frequently asked

### What does Bankrate do?

Bankrate is a leading source of financial content and tools, providing consumers with objective information and expert advice on a wide range of financial topics. Their platform helps users compare rates and products for mortgages, credit cards, savings accounts, and more, empowering them to make smarter financial choices.

### What is Bankrate's revenue?

StartupHub estimates Bankrate's annual revenue at $29.3M (range $24.3M to $50.6M, 65% confidence), based on comparable companies in the sector.

### Where is Bankrate headquartered?

Bankrate is headquartered in New York, United States.

### When was Bankrate founded?

Bankrate was founded in 1996.

### What industry does Bankrate operate in?

Bankrate operates in Fintech, Consumer App, Marketplace, Web Search, Financial Content, Personal Finance.

### How many employees does Bankrate have?

Bankrate has approximately 273 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Bankrate",
          "item": "https://www.startuphub.ai/startups/bankrate"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/bankrate#webpage",
      "url": "https://www.startuphub.ai/startups/bankrate",
      "name": "Bankrate - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Bankrate. Bankrate is a startup founded in 1996, operating in Fintech and Consumer App. Financial content and tools to help consumers make informed decisions. Headquartered in New York, United States. The company has approximately 273 employees.",
      "dateModified": "2026-05-03T12:00:32.713+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/bankrate#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/bankrate#organization",
      "name": "Bankrate",
      "url": "https://www.bankrate.com/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/e4a40dca-fba3-4fe8-b95b-e6da87608563-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/e4a40dca-fba3-4fe8-b95b-e6da87608563-square.webp",
      "description": "This is the official profile of Bankrate. Bankrate is a startup founded in 1996, operating in Fintech and Consumer App. Financial content and tools to help consumers make informed decisions. Headquartered in New York, United States. The company has approximately 273 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/bankrate",
        "https://twitter.com/bankrate",
        "https://www.facebook.com/Bankrate",
        "https://www.startuphub.ai/startups/bankrate"
      ],
      "foundingDate": "1996-01-01",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 273
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "New York",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "Fintech",
        "Consumer App",
        "Marketplace",
        "Web Search",
        "Financial Content",
        "Personal Finance"
      ]
    }
  ]
}
```
