# Balance Theory

**Source:** https://www.startuphub.ai/startups/balance-theory
**Profile type:** Startup

> AI-native platform for CISOs to manage cybersecurity investment decisions and optimize spending.

## About

Balance Theory is an AI-native platform designed to help Chief Information Security Officers (CISOs) make informed decisions about their cybersecurity investments. The platform aims to provide a centralized solution for managing and optimizing cybersecurity spending, offering a hardened collaborative workspace for cybersecurity teams to improve workflow visibility and securely manage data flows.

## Key facts

- **Slug:** balance-theory
- **Website:** https://balancetheory.com/
- **Location:** Columbia, Maryland, USA
- **Founded:** 2021-01-01 00:00:00
- **Operating status:** Active
- **Total funding:** $22M
- **Sectors / tags:** Cybersecurity, Artificial Intelligence, AI Platform, Security Investment, Risk Management, Decision Support, Collaboration Tools, Data Loss Prevention, Cloud Security, Enterprise Software, Machine Learning
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/balancetheory/
  - Twitter: https://twitter.com/balancetheory

## Frequently asked

### What does Balance Theory do?

Balance Theory is an AI-native platform designed to help Chief Information Security Officers (CISOs) make informed decisions about their cybersecurity investments. The platform aims to provide a centralized solution for managing and optimizing cybersecurity spending, offering a hardened collaborative workspace for cybersecurity teams to improve workflow visibility and securely manage data flows.

### How much funding has Balance Theory raised?

Balance Theory has raised a total of $22M in funding. The most recent round on record is Series A.

### Where is Balance Theory headquartered?

Balance Theory is headquartered in Columbia, Maryland, USA.

### When was Balance Theory founded?

Balance Theory was founded in 2021.

### What industry does Balance Theory operate in?

Balance Theory operates in Cybersecurity, Artificial Intelligence, AI Platform, Security Investment, Risk Management, Decision Support.

### What is Balance Theory's revenue?

StartupHub estimates Balance Theory's annual revenue at $7.8M (range $1.8M to $8.9M, 28% confidence), based on comparable companies in the sector.

### What is Balance Theory's valuation?

StartupHub estimates Balance Theory's effective valuation at $88.9M (range $55.0M to $132.0M, 13% confidence), based on comparable companies in the sector.

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