# Fullpath

**Source:** https://www.startuphub.ai/startups/autoleadstar
**Profile type:** Startup

> Fullpath is the automotive industry's leading Customer Data and Experience Platform (CDXP) for car dealerships, offering an AI ecosystem for data management and AI-driven marketing solutions.

## About

Fullpath offers an AI ecosystem specifically designed for auto dealerships, centralizing fragmented data through its Customer Data Platform (CDP). This platform enables unified, actionable data management and powers a suite of AI-driven marketing solutions, including targeted digital advertising, marketing automation, and an agentic CRM, to help dealerships drive sales and build customer loyalty.

## Key facts

- **Slug:** autoleadstar
- **Website:** https://www.fullpath.com/
- **Location:** Miami, United States
- **Founded:** 2014-01-01
- **Employees:** 289
- **Operating status:** Active
- **Total funding:** $40M
- **Sectors / tags:** Automotive AI, Customer Data Platform, Marketing Automation, CRM, Digital Advertising, AI Agent, Agentic AI, Data Management, Enterprise Software, MarTech, AdTech, Vertical SaaS, Generative AI
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/autoleadstar/
  - Twitter: https://twitter.com/FullpathCDXP
  - Facebook: https://www.facebook.com/fullpathcdxp

## Frequently asked

### What does Fullpath do?

Fullpath offers an AI ecosystem specifically designed for auto dealerships, centralizing fragmented data through its Customer Data Platform (CDP). This platform enables unified, actionable data management and powers a suite of AI-driven marketing solutions, including targeted digital advertising, marketing automation, and an agentic CRM, to help dealerships drive sales and build customer loyalty. (formerly AutoLeadStar.)

### What is Fullpath's valuation?

StartupHub estimates Fullpath's effective valuation at $170.4M (range $100.0M to $240.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Fullpath raised?

Fullpath has raised a total of $40M in funding. The most recent round on record is Growth Round.

### Where is Fullpath headquartered?

Fullpath is headquartered in Miami, United States.

### When was Fullpath founded?

Fullpath was founded in 2014.

### What industry does Fullpath operate in?

Fullpath operates in Automotive AI, Customer Data Platform, Marketing Automation, CRM, Digital Advertising, AI Agent.

### How many employees does Fullpath have?

Fullpath has approximately 289 people on record.

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