# Aura

**Source:** https://www.startuphub.ai/startups/aura
**Profile type:** Startup

> Aura provides a personalized, AI-powered mental wellness platform for individuals and businesses.

## About

Aura offers a comprehensive mental wellness solution that combines AI-driven insights with personalized content, including meditation, sleep stories, and mood tracking. The platform aims to improve mental well-being for individuals and support employee wellness programs for organizations.

## Key facts

- **Slug:** aura
- **Website:** https://goaura.com
- **Location:** London, United Kingdom
- **Founded:** 2019-01-01
- **Employees:** 117
- **Operating status:** Active
- **Total funding:** $830M
- **Sectors / tags:** HealthTech, Mental Health Tech, Wellness, AI-Driven Health, Personalized Wellness, Employee Wellness, AI-Driven Insights, Meditation, Sleep Technology, Mood Tracking
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/aura-health-technologies
  - Twitter: https://twitter.com/AuraHealthHQ
  - Facebook: https://www.facebook.com/AuraHealthHQ

## Frequently asked

### What does Aura do?

Aura offers a comprehensive mental wellness solution that combines AI-driven insights with personalized content, including meditation, sleep stories, and mood tracking. The platform aims to improve mental well-being for individuals and support employee wellness programs for organizations.

### What is Aura's revenue?

StartupHub estimates Aura's annual revenue at $13.4M (range $7.4M to $25.0M, 65% confidence), based on comparable companies in the sector.

### What is Aura's valuation?

StartupHub estimates Aura's effective valuation at $3.2B (range $2.1B to $5.0B, 19% confidence), based on comparable companies in the sector.

### How much funding has Aura raised?

Aura has raised a total of $830M in funding.

### Where is Aura headquartered?

Aura is headquartered in London, United Kingdom.

### When was Aura founded?

Aura was founded in 2019.

### What industry does Aura operate in?

Aura operates in HealthTech, Mental Health Tech, Wellness, AI-Driven Health, Personalized Wellness, Employee Wellness.

### How many employees does Aura have?

Aura has approximately 117 people on record.

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