# Approov

**Source:** https://www.startuphub.ai/startups/approov
**Profile type:** Startup

> Mobile app security and API protection platform for preventing fraud and abuse.

## About

Approov offers dynamic Runtime Application Self Protection (RASP) and cross-platform mobile attestation for Android, iOS, and HarmonyOS. It continuously secures mobile apps, their APIs, and communication channels by verifying trust and mitigating evolving threats. Approov also provides real-time threat intelligence and manages app secrets and API keys in the cloud.

## Key facts

- **Slug:** approov
- **Website:** https://www.approov.io/
- **Location:** London, United Kingdom
- **Founded:** 2015-01-01
- **Employees:** 29
- **Operating status:** Active
- **Total funding:** $9M
- **Sectors / tags:** Cybersecurity, API Security, Mobile Security, Fraud Prevention, Authentication, Threat Detection, Enterprise Software
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/approov
  - Twitter: https://x.com/approov_io
  - GitHub: https://github.com/approov

## Frequently asked

### What does Approov do?

Approov offers dynamic Runtime Application Self Protection (RASP) and cross-platform mobile attestation for Android, iOS, and HarmonyOS. It continuously secures mobile apps, their APIs, and communication channels by verifying trust and mitigating evolving threats. Approov also provides real-time threat intelligence and manages app secrets and API keys in the cloud.

### What is Approov's revenue?

StartupHub estimates Approov's annual revenue at $5.9M (range $5.6M to $18.1M, 63% confidence), based on comparable companies in the sector.

### What is Approov's valuation?

StartupHub estimates Approov's effective valuation at $32.2M (range $21.5M to $51.6M, 14% confidence), based on comparable companies in the sector.

### How much funding has Approov raised?

Approov has raised a total of $9M in funding. The most recent round on record is Series B.

### Where is Approov headquartered?

Approov is headquartered in London, United Kingdom.

### When was Approov founded?

Approov was founded in 2015.

### What industry does Approov operate in?

Approov operates in Cybersecurity, API Security, Mobile Security, Fraud Prevention, Authentication, Threat Detection.

### How many employees does Approov have?

Approov has approximately 29 people on record.

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