# AppLovin

**Source:** https://www.startuphub.ai/startups/applovin
**Profile type:** Startup

> Mobile app monetization and marketing platform for game developers.

## About

AppLovin is a global leader in mobile app monetization and marketing. The company provides a comprehensive suite of tools and services that help app developers grow their businesses, including user acquisition, engagement, and monetization solutions. AppLovin's platform is designed to empower developers to build successful and profitable mobile apps.

## Key facts

- **Slug:** applovin
- **Website:** https://www.applovin.com/
- **Location:** Palo Alto, United States
- **Founded:** 2012-01-01
- **Employees:** 530
- **Operating status:** Active
- **Total funding:** $130M
- **Sectors / tags:** Mobile App Monetization, Mobile App Ecosystem, AdTech, Mobile App Marketing, Gaming, App Ecosystem, Marketing Automation, Data Analytics
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/applovin
  - Twitter: https://x.com/AppLovin

## Frequently asked

### What does AppLovin do?

AppLovin is a global leader in mobile app monetization and marketing. The company provides a comprehensive suite of tools and services that help app developers grow their businesses, including user acquisition, engagement, and monetization solutions. AppLovin's platform is designed to empower developers to build successful and profitable mobile apps.

### What is AppLovin's valuation?

StartupHub estimates AppLovin's effective valuation at $526.7M (range $325.0M to $780.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has AppLovin raised?

AppLovin has raised a total of $130M in funding. The most recent round on record is Series D.

### Where is AppLovin headquartered?

AppLovin is headquartered in Palo Alto, United States.

### When was AppLovin founded?

AppLovin was founded in 2012.

### What industry does AppLovin operate in?

AppLovin operates in Mobile App Monetization, Mobile App Ecosystem, AdTech, Mobile App Marketing, Gaming, App Ecosystem.

### How many employees does AppLovin have?

AppLovin has approximately 530 people on record.

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