Applitools

Automated Testing for Applications (Mobile, Web and Native)

Development, Enterprise, Image Processing

Computer Vision Deep Learning Machine Learning

Business Overview

Applitools is on a mission to help Test Automation Engineers, DevOps Teams, Frontend Developers, and Digital Transformation Executives release, test and monitor flawless mobile, web, and native apps in a fully automated way that enables Continuous Integration and Continuous Delivery (CI-CD). Founded in 2013, Applitools uses sophisticated AI powered image processing technology to ensure that an application appears correctly and functions properly on all mobile devices, browsers, operating systems and screen sizes. Applitools has more than 300 customers from a range of verticals, including Fortune 100 companies in software, banking, online retail, insurance, pharmaceuticals, and more. Applitools is headquartered in San Mateo, California, with an R&D center in Ramat Gan, Israel.

Operating Status

Acquired

Founded

January 2013

Employees

Business model

B2B

Offering type

Software

Funding stage

Series C

Business stage

Launched

Total funding

$41.5 Million

Investors

Bessemer Venture Partners, iAngels, La Maison Compagnie d'Investissement, Magma Venture Partners, OpenView, Sierra Ventures

Sectors

Development, Enterprise, Image Processing, Software Testing

Founders

Adam Carmi

CTO

Gil Sever

CEO

Serial Entrepreneur

Moshe Milman

COO

Funding Rounds

3.5x

New wpDataTable

investment_rounds_post_date	investment_rounds_post_date_gmt	investment_rounds_meta_investment_rounds_investment_amount	investment_rounds_meta_investment_rounds_startup_tag
2014	Jun 2014 09:00 PM	2.5	4346
2017	Apr 2017 09:00 PM	8.0	4346
2018	Feb 2018 10:00 PM	31.0	4346

Date Announced

Funding Round

Amount Raised

Investors

March 2018

Series C

$31 M

iAngels, La Maison Compagnie d'Investissement, Magma Venture Partners, OpenView, Sierra Ventures

May 2017

Series B

$8 M

Bessemer Venture Partners, La Maison Compagnie d'Investissement, Magma Venture Partners, Sierra Ventures

July 2014

Series A

$2.5 M

Magma Venture Partners

Exit Events and Acquisitions

Date Announced

Transaction

Consideration

Target

Acquirer

March 2021

Acquisition

$250 M

Applitools

Thoma Bravo

Revenues

Date

Revenue Type

Amount

2020

Annual

$25M

AI Technology Stack

AI Description

Our task is to understand if a user interface renders correctly and appears properly across all digital screens and engagement points. AI is core to our technology, as it helps us understand if the UI is “correct” in various modes — we are taking this fuzzy concept, and bringing accuracy into it, as our system learns and evolves to generate more accurate results over time.

AI employees