0.2 years

Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide. Anzu helps game developers monetize their titles with ad placements that complement the gameplay, and by monetizing the entire game session, they benefit from consistent and reliable revenue streams. Supporting all major and custom built game engines, and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide. Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more at





Employee counts updated on a monthly basis.

Itamar BenedyCEO1
Michael BadichiCTO1
Ben FensterCPO1

Thomas FellgerAdvisory Board Member1
Danny YaminAdvisory Board Member


RoundDateCapital RaisedInvestors
AnzuSeries B2023$48M5
AnzuSeries B2022$20M6
AnzuSeries B2021$9M9
AnzuSeries A2019$6.5M4

ㅤInvestor NameInvestor TypeAUM ($)
Alumni Ventures GroupVenture Capital
Axel Springer Digital VenturesCorporate Venture Capital
Bandai Namco EntertainmentCompany
BITKRAFT VenturesVenture Capital$450M
Emmis CorporationVenture Capital
Evolution Equity PartnersVenture Capital$400M
GaingelsAngel Syndicate$240M
GOAL VenturesVenture Capital
HBSE VenturesCorporate Venture Capital$115M
HTC CorporationCompany
Marc MerrillAngel
PayPal VenturesCorporate Venture Capital$850M
Simon Equity PartnersFamily Office
Sony Innovation FundCorporate Venture Capital$520.4M
The Chicago CubsCompany
Thomas FellgerAngel

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