Annoto is a B2B startup company that provides engagement and collaboration tools for websites with video content. Today the Like in the end of the video is not enough, because our emotions and opinions are changing while watching the video. We enable social interactions on video moments bringing user generated content into the passive video watching experience. Annoto seamlessly integrates and works with virtually any type of website without influencing its infrastructure, layout and media platform. It provides innovative UX for threaded discussions on video and call to action tools.