# Amplitude

**Source:** https://www.startuphub.ai/startups/amplitude
**Profile type:** Startup

> Amplitude is a leading digital analytics platform that helps companies unlock the power of their products.

## About

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products, enabling them to analyze, test, and make smarter decisions to build experiences that move the needle. More than 3,200 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. The platform guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action, helping teams understand how people are using their products to deliver better product experiences that drive growth. Amplitude is recognized as a best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories by G2's Summer 2024 Report.

## Key facts

- **Slug:** amplitude
- **Website:** https://amplitude.com
- **Location:** San Francisco, California
- **Founded:** 2012-09-01
- **Employees:** 1006
- **Operating status:** Active
- **Total funding:** $330M
- **Sectors / tags:** Product Analytics
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/amplitude-analytics
  - Twitter: https://twitter.com/Amplitude_HQ
  - GitHub: https://github.com/amplitude
  - Facebook: https://www.facebook.com/AmplitudeAnalytics

## Frequently asked

### What does Amplitude do?

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products, enabling them to analyze, test, and make smarter decisions to build experiences that move the needle. More than 3,200 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. The platform guides companies every step of the way as they capture data they can trust, uncover clear…

### What is Amplitude's valuation?

StartupHub estimates Amplitude's effective valuation at $2.4M (range $1.7M to $3.1M, 26% confidence), based on comparable companies in the sector.

### How much funding has Amplitude raised?

Amplitude has raised a total of $330M in funding.

### Where is Amplitude headquartered?

Amplitude is headquartered in San Francisco, California.

### When was Amplitude founded?

Amplitude was founded in 2012.

### What industry does Amplitude operate in?

Amplitude operates in Product Analytics.

### How many employees does Amplitude have?

Amplitude has approximately 1006 people on record.

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