# American Girl

**Source:** https://www.startuphub.ai/startups/american-girl
**Profile type:** Startup

> Inspiring dolls, books, and experiences that build girls' confidence and character.

## About

American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl’s spirit and helps develop her strength of character. American Girl has earned the loyalty of millions and the praise and trust of parents and educators. With best-selling lines including Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and the classic historical character line BeForever™, American Girl sells products through its award-winning catalogue, on americangirl.com, and in its proprietary U.S. experiential retail stores. American Girl is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.americangirl.com or connect with American Girl on YouTube and Facebook.

## Key facts

- **Slug:** american-girl
- **Website:** http://www.americangirl.com
- **Location:** Middleton, US
- **Founded:** 1986-01-01
- **Employees:** 13737
- **Operating status:** Active
- **Sectors / tags:** Manufacturing, Consumer App, E-commerce, Marketplace, RetailTech, Content Creation, Toy Manufacturing, Children's Books, Experiential Retail
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/american-girl
  - Facebook: https://www.facebook.com/americangirl

## Frequently asked

### What does American Girl do?

American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl’s spirit and helps develop her strength of character. American Girl has earned the loyalty of millions and the praise and trust of parents and educators. With best-selling lines including Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and the classic historical character line BeForever™, American Girl sells products through its award-winning catalogue, on americangirl.com, and in its propri…

### What is American Girl's revenue?

StartupHub estimates American Girl's annual revenue at $4.0B (range $2.6B to $7.7B, 69% confidence), based on comparable companies in the sector.

### What is American Girl's valuation?

StartupHub estimates American Girl's effective valuation at $5.2B (range $1.1B to $10.4B, 58% confidence), based on comparable companies in the sector.

### Where is American Girl headquartered?

American Girl is headquartered in Middleton, US.

### When was American Girl founded?

American Girl was founded in 1986.

### What industry does American Girl operate in?

American Girl operates in Manufacturing, Consumer App, E-commerce, Marketplace, RetailTech, Content Creation.

### How many employees does American Girl have?

American Girl has approximately 13737 people on record.

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