# Alter

**Source:** https://www.startuphub.ai/startups/alter
**Profile type:** Startup

> AI avatar startup acquired by Google to enhance content offerings and compete with TikTok.

## About

Alter was an AI avatar startup that developed a software kit allowing brands to create 3D avatars for apps and games, with potential metaverse applications. The company aimed to help social media users and brands express their virtual identity using AI. Google acquired Alter to bolster its content offerings and compete more effectively with platforms like TikTok.

## Key facts

- **Slug:** alter
- **Location:** New York, United States
- **Founded:** 2017-01-01
- **Operating status:** Inactive
- **Total funding:** $6M
- **Sectors / tags:** AI Avatar, 3D Avatars, Generative AI, Metaverse, Content Creation, Social Media

## Frequently asked

### What does Alter do?

Alter was an AI avatar startup that developed a software kit allowing brands to create 3D avatars for apps and games, with potential metaverse applications. The company aimed to help social media users and brands express their virtual identity using AI. Google acquired Alter to bolster its content offerings and compete more effectively with platforms like TikTok.

### What is Alter's valuation?

StartupHub estimates Alter's effective valuation at $24.4M (range $15.0M to $36.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Alter raised?

Alter has raised a total of $6M in funding. The most recent round on record is Seed.

### Where is Alter headquartered?

Alter is headquartered in New York, United States.

### When was Alter founded?

Alter was founded in 2017.

### What industry does Alter operate in?

Alter operates in AI Avatar, 3D Avatars, Generative AI, Metaverse, Content Creation, Social Media.

### What is Alter's current status?

Alter's current operating status is: Inactive.

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