# Affirm

**Source:** https://www.startuphub.ai/startups/affirm
**Profile type:** Startup

> Buy Now, Pay Later (BNPL) service offering flexible payment options at checkout.

## About

Affirm is a financial technology company that provides a 'Buy Now, Pay Later' (BNPL) service. It allows consumers to make purchases and pay for them over time through interest-free installments or with simple interest loans, depending on the merchant and the terms offered. Affirm partners with merchants to integrate its payment solution at the point of sale, aiming to increase conversion rates and average order values.

## Key facts

- **Slug:** affirm
- **Website:** https://www.affirm.com/
- **Location:** San Francisco, United States
- **Founded:** 2012-01-01
- **Employees:** 3097
- **Operating status:** Active
- **Total funding:** $1.9B
- **Sectors / tags:** Fintech, Payments, Digital Payments, Embedded Finance, Lending, Consumer App, E-commerce
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/affirm
  - Twitter: https://twitter.com/Affirm
  - Facebook: https://www.facebook.com/AffirmInc

## Frequently asked

### What does Affirm do?

Affirm is a financial technology company that provides a 'Buy Now, Pay Later' (BNPL) service. It allows consumers to make purchases and pay for them over time through interest-free installments or with simple interest loans, depending on the merchant and the terms offered. Affirm partners with merchants to integrate its payment solution at the point of sale, aiming to increase conversion rates and average order values.

### What is Affirm's revenue?

StartupHub estimates Affirm's annual revenue at $681.0M (range $359.5M to $3.3B, 64% confidence), based on comparable companies in the sector.

### What is Affirm's valuation?

StartupHub estimates Affirm's effective valuation at $7.4B (range $4.7B to $11.2B, 10% confidence), based on comparable companies in the sector.

### How much funding has Affirm raised?

Affirm has raised a total of $1.9B in funding.

### Where is Affirm headquartered?

Affirm is headquartered in San Francisco, United States.

### When was Affirm founded?

Affirm was founded in 2012.

### What industry does Affirm operate in?

Affirm operates in Fintech, Payments, Digital Payments, Embedded Finance, Lending, Consumer App.

### How many employees does Affirm have?

Affirm has approximately 3097 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Affirm",
          "item": "https://www.startuphub.ai/startups/affirm"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/affirm#webpage",
      "url": "https://www.startuphub.ai/startups/affirm",
      "name": "Affirm - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Affirm. Affirm is a startup founded in 2012, operating in Fintech and Payments. Buy Now, Pay Later (BNPL) service offering flexible payment options at checkout. Headquartered in San Francisco, United States. The company has approximately 3097 employees.",
      "dateModified": "2026-08-14T09:18:03.455+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/affirm#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/affirm#organization",
      "name": "Affirm",
      "url": "https://www.affirm.com/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/aab0dbe3-7c1a-4a6a-a2df-8ce4d38a8f2f-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/aab0dbe3-7c1a-4a6a-a2df-8ce4d38a8f2f-square.webp",
      "description": "This is the official profile of Affirm. Affirm is a startup founded in 2012, operating in Fintech and Payments. Buy Now, Pay Later (BNPL) service offering flexible payment options at checkout. Headquartered in San Francisco, United States. The company has approximately 3097 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/affirm",
        "https://twitter.com/Affirm",
        "https://www.facebook.com/AffirmInc",
        "https://www.startuphub.ai/startups/affirm"
      ],
      "foundingDate": "2012-01-01",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 3097
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "San Francisco",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "Fintech",
        "Payments",
        "Digital Payments",
        "Embedded Finance",
        "Lending",
        "Consumer App",
        "E-commerce"
      ]
    }
  ]
}
```
