# Adverif.ai

**Source:** https://www.startuphub.ai/startups/adverif-ai
**Profile type:** Startup

> AI-powered content verification for advertisers, publishers, and ad networks.

## About

Adverif.ai (Zefr) provides technology to help marketers navigate social platforms by decoding the feed for brand safety and suitability. Their platform ingests and classifies video, audio, imagery, text, and metadata at a frame-level to provide nuanced understanding and custom policy moderation. They serve advertisers and publishers with solutions for brand safety, misappropriation, AI-generated content, viewability, and media quality.

## Key facts

- **Slug:** adverif-ai
- **Website:** https://zefr.com
- **Location:** Tel Aviv, Israel
- **Founded:** 2018-02-01 00:00:00
- **Employees:** 2
- **Operating status:** Active
- **Sectors / tags:** New Media, Fake News, Media, AdTech, Content Verification, Fake News Detection, Brand Safety, AI Tools & Apps, Generative AI, Foundation Model, API Platform
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/adverifai/
  - Twitter: https://twitter.com/ZEFRinc
  - Facebook: https://www.facebook.com/ZEFRinc

## Frequently asked

### What does Adverif.ai do?

Adverif.ai (Zefr) provides technology to help marketers navigate social platforms by decoding the feed for brand safety and suitability. Their platform ingests and classifies video, audio, imagery, text, and metadata at a frame-level to provide nuanced understanding and custom policy moderation. They serve advertisers and publishers with solutions for brand safety, misappropriation, AI-generated content, viewability, and media quality.

### Where is Adverif.ai headquartered?

Adverif.ai is headquartered in Tel Aviv, Israel.

### When was Adverif.ai founded?

Adverif.ai was founded in 2018.

### What industry does Adverif.ai operate in?

Adverif.ai operates in New Media, Fake News, Media, AdTech, Content Verification, Fake News Detection.

### How many employees does Adverif.ai have?

Adverif.ai has approximately 2 people on record.

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