# Adobe Experience Platform / Journey Optimizer

**Source:** https://www.startuphub.ai/startups/adobe-experience-platform-journey-optimizer
**Profile type:** Startup

## About

Adobe Journey Optimizer, built on Adobe Experience Platform, enables businesses to create, orchestrate, and deliver personalized customer experiences across all channels. It unifies customer data into real-time profiles, leverages AI for optimization, and allows for both scheduled campaigns and real-time, individual communications.

## Key facts

- **Slug:** adobe-experience-platform-journey-optimizer
- **Website:** https://www.adobe.com/experience-cloud/journey-optimizer.html
- **Founded:** 2021-10-20
- **Operating status:** Active
- **Total funding:** $100M

## Frequently asked

### What does Adobe Experience Platform / Journey Optimizer do?

Adobe Journey Optimizer, built on Adobe Experience Platform, enables businesses to create, orchestrate, and deliver personalized customer experiences across all channels. It unifies customer data into real-time profiles, leverages AI for optimization, and allows for both scheduled campaigns and real-time, individual communications.

### What is Adobe Experience Platform / Journey Optimizer's valuation?

StartupHub estimates Adobe Experience Platform / Journey Optimizer's effective valuation at $402.0M (range $250.0M to $600.0M, 12% confidence), based on comparable companies in the sector.

### How much funding has Adobe Experience Platform / Journey Optimizer raised?

Adobe Experience Platform / Journey Optimizer has raised a total of $100M in funding. The most recent round on record is Internal.

### When was Adobe Experience Platform / Journey Optimizer founded?

Adobe Experience Platform / Journey Optimizer was founded in 2021.

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