# Adidas

**Source:** https://www.startuphub.ai/startups/adidas
**Profile type:** Startup

> Global sportswear and footwear manufacturer known for innovation, athletic performance, and iconic branding.

## About

Adidas AG is a German multinational athletic apparel and footwear corporation headquartered in Herzogenaurach, Germany. Founded by Adolf Dassler in 1949, the company is the largest sportswear manufacturer in Europe and the second largest in the world. Adidas is known for its performance innovation, iconic three-stripe logo, and extensive history of sponsoring athletes and sporting events.

## Key facts

- **Slug:** adidas
- **Website:** https://www.adidas.com/
- **Location:** Herzogenaurach, Germany
- **Founded:** 1949-08-18
- **Operating status:** Active
- **Sectors / tags:** Apparel, Footwear, Sportswear, Athletic Apparel, Athletic Footwear, Sports Equipment, Consumer Goods

## Frequently asked

### What does Adidas do?

Adidas AG is a German multinational athletic apparel and footwear corporation headquartered in Herzogenaurach, Germany. Founded by Adolf Dassler in 1949, the company is the largest sportswear manufacturer in Europe and the second largest in the world. Adidas is known for its performance innovation, iconic three-stripe logo, and extensive history of sponsoring athletes and sporting events.

### Where is Adidas headquartered?

Adidas is headquartered in Herzogenaurach, Germany.

### When was Adidas founded?

Adidas was founded in 1949.

### What industry does Adidas operate in?

Adidas operates in Apparel, Footwear, Sportswear, Athletic Apparel, Athletic Footwear, Sports Equipment.

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