# ActiveFence

**Source:** https://www.startuphub.ai/startups/activefence
**Profile type:** Startup

> Trust and Safety platform protecting online platforms from malicious behavior and content.

## About

Alice (formerly ActiveFence) provides security, safety, and trust solutions for the GenAI era. Their WonderSuite platform offers AI lifecycle trust, safety, and security through pre-launch stress testing, dynamic runtime guardrails, and ongoing red-teaming to protect AI apps, agents, and foundation models. Alice serves enterprises and foundation model labs, safeguarding online experiences and enabling users to advance unafraid.

## Key facts

- **Slug:** activefence
- **Website:** https://alice.io
- **Location:** Tel Aviv, Israel
- **Founded:** 2018-01-01 00:00:00
- **Employees:** 420
- **Operating status:** Active
- **Total funding:** $95M
- **Sectors / tags:** New Media, Security, Media, Child Monitor, Fraud Prevention, Fake News, Content, Content Moderation, Cybersecurity, Trust and Safety, Threat Detection, Online Safety, Enterprise Software
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/activefence/
  - Twitter: https://x.com/alice_dot_io

## Frequently asked

### What does ActiveFence do?

Alice (formerly ActiveFence) provides security, safety, and trust solutions for the GenAI era. Their WonderSuite platform offers AI lifecycle trust, safety, and security through pre-launch stress testing, dynamic runtime guardrails, and ongoing red-teaming to protect AI apps, agents, and foundation models. Alice serves enterprises and foundation model labs, safeguarding online experiences and enabling users to advance unafraid.

### How much funding has ActiveFence raised?

ActiveFence has raised a total of $95M in funding. The most recent round on record is Series B.

### Where is ActiveFence headquartered?

ActiveFence is headquartered in Tel Aviv, Israel.

### When was ActiveFence founded?

ActiveFence was founded in 2018.

### What industry does ActiveFence operate in?

ActiveFence operates in New Media, Security, Media, Child Monitor, Fraud Prevention, Fake News.

### How many employees does ActiveFence have?

ActiveFence has approximately 420 people on record.

### What is ActiveFence's valuation?

StartupHub estimates ActiveFence's effective valuation at $284.3M (range $199.0M to $369.5M, 25% confidence), based on comparable companies in the sector.

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