# Rubric by GoGoChimp

**Source:** https://www.startuphub.ai/organizations/rubric-by-gogochimp
**Profile type:** Startup

> Free AI citability audit. See how ChatGPT, Perplexity, Google AI Overviews and Claude read every page of your site.

## About

Rubric by GoGoChimp audits how likely AI search engines are to quote your website when they answer a question.

Drop in a URL and Rubric crawls every page twice: once as raw HTML, the way ChatGPT, Perplexity and Claude read it (they don't run JavaScript), and once fully rendered, the way Google does. That catches the schema, prices and answers that only exist after JavaScript runs and are invisible to half the engines.

Each page gets a 0 to 100 score from 44 checks across three pillars: Known (do engines know who you are), Findable (can they find the answer) and Trusted (do they trust it enough to name you). Readiness is shown for six engines: ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot and Claude. The site score is the average of its page scores, so one strong page can't hide twenty weak ones.

You get a ranked Action Plan in three phases, each fix showing the score it is projected to add, plus CSV exports. Rubric estimates citability from on-page, structural and technical signals. It doesn't count the citations you've already earned.

The first audit needs no sign-up. A free account covers up to 500 pages per audit and the hosted MCP (Model Context Protocol) server, so your own AI assistant can read your scores and fix plan. Rubric Pro adds white-label client reports, unbranded exports and audits up to 25,000 pages, for agencies and consultants.

## Key facts

- **Slug:** rubric-by-gogochimp
- **Website:** https://rubric.gogochimp.com/?src=dir-startuphub
- **Operating status:** Active
- **Sectors / tags:** SEO Tool, AI Tool, Website Audit, Content Optimization, Generative AI
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/rubric-by-gogochimp/

## Pricing

| Plan | Price | Includes |
| --- | --- | --- |
| Free | $0 | Full AI citability audit up to 500 pages, Score, three pillars and readiness across six engines, Ranked Action Plan with every fix |
| Pro | $99 / year | Everything in Free, White-label reports with client and agency branding, Unbranded exports and share links |

Founding price for first 100 accounts, locked for life while Pro is kept. Regular price $149 per year. Works out at $8.25 per month. 30-day refund, cancel anytime. Free never loses a feature.

Plans as published by Rubric by GoGoChimp, checked October 2026.

## StartupHub.ai scores

- **Ahrefs DR:** 27/100
- **Effective DR:** 83/100
- **Agent Readiness:** B (72/100)
- **Site Speed:** 94/100
- **Data Trust:** 65/100

## Tech stack

Detected on rubric.gogochimp.com, last scanned 2026-10-27.

- **Frontend:** Next.js
- **Analytics:** Google Analytics 4, Microsoft Clarity
- **CDN:** Vercel

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