Invoca Unveils Advanced AI Tools for Enhanced Digital Marketing and Contact Centers


Transforming digital marketing and contact center operations, Invoca, a leader in Conversation Intelligence AI, has announced significant upgrades to its acclaimed Signal AI suite. The highlight of this release is the introduction of Signal AI Studio, a state-of-the-art solution that empowers businesses to swiftly create custom AI models tailored for their specific needs. These models are designed to automatically extract pivotal insights from phone interactions, serving as a boon especially for businesses that rely on phone calls for customer acquisitions.

Signal AI suite provides companies an avenue to harness the potential of AI without the intricate knowledge of data science. The introduction of Signal AI Studio further streamlines this process, allowing marketing and contact center teams to function more efficiently and collaboratively.

Signal AI Studio makes it fast and easy for marketing and contact center teams to create custom AI models trained on their business’s call to detect actionable insights from conversations. Credit: Invoca.

The platform facilitates a deep understanding of various elements of phone calls, from discerning the caller’s intent and subjects discussed, to evaluating the call’s outcome and the performance of the agent involved. Notably, these insights are powered by AI models meticulously trained on actual business calls, ensuring a high degree of accuracy and relevance.

Signal AI Studio comes equipped with a no-code UI that guides users in defining the specific insights they wish to detect from calls. Drawing from previous call data, the system then identifies relevant snippets and, leveraging these, formulates algorithms that can classify and interpret future conversations.

Signal AI uses patented Machine Learning and Generative AI to unlock actionable insights from every conversation to improve marketing, sales, and CX.

Invoca has also rolled out several complementary updates, including Generative AI via GPT foundational models, to Signal AI. The ‘Autocapture’ feature, for instance, is adept at identifying and extracting salient data points from calls. This serves to enrich customer profiles, providing a trove of information that can be harnessed for crafting more targeted and effective marketing campaigns. Another noteworthy addition is a cutting-edge transcription engine that transforms call recordings into text with remarkable accuracy. Also inlcuded is sentiment analysis, separately gauging and tracking the sentiments of both the caller and the agent.

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