Leiman Schlussel Ltd. is a private family-owned company which manufactures, imports, and distributes top products, such as chocolates, chewing gums, candies and sweets, wafers, pastries, and various other food products. The Company is the exclusive importer and distributor for international manufacturers with a distinctive marketing philosophy, such as Loacker, Storck, Perfetti Van Melle, ConAgra, and others. The company has a long history, starting in 1919 in Berlin, when Mr. Hirsh Leiman, the family patriarch, founded a wholesale candy and chocolate business. When the family immigrated to Israel in 1935, the business was moved to Israel and adapted to the conditions there. In 1954, Mr. Baruch Leiman RIP, Hirsh’s son, and his brother-in-law, Mr. Avraham Schlussel of blessed memory, established a sweets import partnership in 1964. Today, Leiman Schlussel Group is managed by two generations of the two founding families, old and young, who work together to improve and expand the business. Leiman Schlussel operates in the private and institutional market. The company delivers directly to major point sales all over Israel through extensions of a one-on-one selling system and wholesalers. Most of the Company’s products are located in hot points of the stores and enjoy maximum exposure. Leiman Schlussel’s distribution system is tailored to the various levels of trade in Israel, including for markets handled by its PCMS subsidiary in cooperation with Palestinian partners distributing the full range of the company’s products to the Palestinian market, and Shir Ltd. which distributes to secondary markets. Leiman Schlussel has a work force of 530 employees, more than two thirds of whom are in the field every day: salespeople, booth operators, marketing personnel teams for each brand, leaders, logistics personnel, and administrative staff.

1919
Company
Artificial Intelligence, Computer Vision, Deep Learning, Machine Learning
B2B
Software

Investment Portfolio

Active
2017
16

Investment Round History

December 28, 2021
$1,300,000
Seed

Co-Investors

News

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