# family offices **Source:** https://www.startuphub.ai/investors/family-offices **Profile type:** Investor > Private advisory firm managing wealth and investments for ultra-high-net-worth families with a long-term, generational focus. ## About Family offices are private wealth management firms that cater to the specific needs of ultra-high-net-worth individuals and families. Their primary purpose is to oversee and grow a family's assets across many generations, with a long-term mission of wealth preservation. They employ strategic portfolio management, including a mix of asset classes like private equity, venture capital, real estate, and direct investments in private companies. ## Key facts - **Slug:** family-offices - **Location:** Global - **Investor type:** VC ## JSON-LD Structured data aligned with this page's `