Direct Insurance is the leading direct insurance company in Israel, which is committed to being the first digital insurance company in the field of the individual and the family. As part of its strategic concept, the company maintains direct contact with its customers in a variety of communication channels (phone, internet, mobile, email and social media) and aims to provide its customers with excellent service and attractive prices. Direct insurance leads over the years in doing and success, while maintaining stability and growth, initiative and value conduct. The company won the Israeli Center for Management competition for excellence in service and customer experience in first place in the Employee Empowerment category.