# Jensen Huang Nvidia Strategy Bets on Neoclouds
_Nvidia will not compete with customers and is resetting gross margins to 72-73% while building Neocloud competition to protect demand._
**Published:** 2026-09-02
**Source:** https://www.startuphub.ai/hardware/gpus/jensen-huang-nvidia-strategy-bets-on-neoclouds
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[Invest with the Best](https://www.youtube.com/watch?v=NRatFCGSXSs) breaks down the Jensen Huang Nvidia strategy as a deliberate play: make customers rich and never compete with them.

According to the source, [Nvidia](https://www.startuphub.ai/hardware/chips/nvidia-rubin-ai-chips-shipping-amidst-production-scrutiny) is ripping the band-aid off on margins. Cost increases have been absorbed and products repriced. Gross margins will come down from 75% to between 72% and 73% next year to remove anxiety about where they settle.

The full discussion can be found on **Invest with the Best**'s YouTube channel.

  
    

![](https://img.youtube.com/vi/NRatFCGSXSs/maxresdefault.jpg)

    
      
        

      
    
  
  Jensen Huang’s Genius Nvidia Strategy, from Invest with the Best

## Why It Matters for AI and Startups

Nvidia takes the long view. It wants a crowded field of Neoclouds and inference providers all jockeying to create demand for its GPUs.

That buyer competition is the point. If one large customer vertically integrates or picks AMD, three more are hungry to fill the slot. That keeps pricing power with Nvidia, and it keeps startups from being locked to a single hyperscaler for inference.

For builders, that means more places to rent Nvidia capacity outside the big three clouds, but also less leverage to negotiate against Nvidia itself.

## What the Source Leaves Out

The gap is how durable that margin reset really is. The source says costs have been absorbed and repricing is done, but it doesn't detail which products were repriced, which costs spiked, or whether 72% to 73% is a floor.

A smart reader should also ask what happens if Neocloud demand softens. Competition among buyers is great when inference demand is tight. It's less protective if enterprise spending pauses and all those Neoclouds need volume at once.

Jensen is good at making his friends billionaires until he doesn't need to be. Nvidia has run this playbook before with gaming, crypto, and cloud. The startup takeaway: build on Nvidia while keeping an AMD or custom silicon path warm.
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Original analysis from [startuphub.ai](https://www.startuphub.ai), the #1 AI startup directory.