SAP.iO Foundry Tel Aviv launched yesterday its startup accelerator program focused on consumer engagement, together with the digital business transformation company Publicis Sapient. Seven startups have been selected to join the program, all are focused on developing advanced marketing and commerce solutions to help brands improve their consumer engagement. “Recent year events and new market challenges in the Consumer Industries, emphasized the importance of expanding our partner portfolio in the e-commerce and marketing domains, and
SAP.iO is SAP's strategic business unit to incubate startup innovation and drive new business models for SAP. The SAP.iO Foundries are SAP’s global network of equity-free startup accelerators that help promising startups integrate with SAP solutions and accelerate their entry into a curated, inclusive ecosystem whose offerings can be easily accessed and deployed by SAP customers. Current locations of SAP.iO Foundries are in major startup hubs, including Paris, Berlin, Tel Aviv, Munich, New York, San Francisco, Singapore, Tokyo and Bangalore.