# LinkedIn brings its ads to your TV _LinkedIn is bringing its professional advertising to Connected TV (CTV), detailing the engineering behind its new ad solution for streaming platforms._ **Updated:** 2026-08-22 **Published:** 2026-05-22 **Source:** https://www.startuphub.ai/ai-news/technology/2026/linkedin-brings-its-ads-to-your-tv --- LinkedIn is taking its professional [advertising](/ai-news/startup-news/2025/vibe-co-series-b-50m-to-build-the-meta-for-tv-ads) to the biggest screen in the house. The company officially launched its Connected TV (CTV) advertising solution, aiming to scale professional reach onto streaming platforms. LinkedIn Ads on TVContextbringing professional advertising to Connected TV (CTV) platformsFrom the article 9+ mentionsLinkedIn expanded its integration with DoubleVerify, leveraging its insights to monitor traffic quality and brand suitability for its LinkedIn CTV Ads campaigns.enablesScale Professional ReachDriverFrom the articleThe company officially launched its Connected TV (CTV) advertising solution, aiming to scale professional reach onto streaming platforms.viaCTV Ad SolutionCoreofficially launched its Connected TV (CTV) advertising solutionFrom the article 9+ mentionsThe core of the solution involves integrating with high-quality CTV publishers through Real-Time Bidding (RTB), initially focusing on curated private marketplace (PMP) deals to ensure brand safety and content quality.RTB IntegrationCoreintegrating with high-quality CTV publishers through Real-Time BiddingFrom the article 3 mentionsThe engineering blog post details how LinkedIn approached building this new ad offering, guided by principles of native integration, leveraging existing infrastructure, and rapid iteration.Trusted TargetingEffectFrom the article 2 mentionsThis move brings the familiar LinkedIn Feed ad experience to smart TVs, allowing advertisers to leverage the platform's trusted targeting, campaign setup, and measurement tools within the CTV advertising ecosystem.New Ad ExperienceEffectFrom the articleThis move brings the familiar LinkedIn Feed ad experience to smart TVs, allowing advertisers to leverage the platform's trusted targeting, campaign setup, and measurement tools within the CTV advertising ecosystem.PMP DealsContextinitially focusing on curated private marketplace (PMP) dealsFrom the article 4 mentionsEnsuring brand suitability beyond PMP deals was paramount.Supply Management SystemCoreFrom the article 2 mentionsAs CTV scaled, LinkedIn developed a supply management system to efficiently onboard, control, and optimize these deals, accommodating publisher-specific pricing models and content expectations.Measure ImpactOutcomemeasuring impact beyond impressions within the CTV ecosystemFrom the articleFor independent validation, partners like iSpot measure incremental reach, with Salesforce reporting LinkedIn CTV Ads extended campaign reach by over 70% beyond linear TV. This move brings the familiar LinkedIn Feed ad experience to smart TVs, allowing advertisers to leverage the platform's trusted targeting, campaign setup, and measurement tools within the [CTV advertising](https://www.linkedin.com/blog/engineering/marketing/building-linkedins-ctv-ads) ecosystem. The engineering blog post details how LinkedIn approached building this new ad offering, guided by principles of native integration, leveraging existing infrastructure, and rapid iteration. ## Scaling to the Big Screen The core of the solution involves integrating with high-quality CTV publishers through Real-Time Bidding (RTB), initially focusing on curated private marketplace (PMP) deals to ensure brand safety and content quality. As CTV scaled, LinkedIn developed a supply management system to efficiently onboard, control, and optimize these deals, accommodating publisher-specific pricing models and content expectations. Ensuring brand suitability beyond PMP deals was paramount. LinkedIn expanded its integration with DoubleVerify, leveraging its insights to monitor traffic quality and brand suitability for its [LinkedIn CTV Ads](https://www.linkedin.com/blog/engineering/marketing/building-linkedins-ctv-ads) campaigns. DoubleVerify reported over 99% brand risk floor-free supply and less than 1% invalid traffic. ## Reaching Professional Audiences on Household Devices A significant engineering hurdle was identifying professional audiences on shared household devices. LinkedIn employed a data-driven, cross-device identity approach, responsibly associating CTV impressions with members while respecting privacy and consent. This required tuning its identity graph for the unique characteristics of CTV viewing, incorporating deterministic mappings from trusted partners. ## Creative Specifications for Premium CTV Meeting the stringent creative quality bars of premium CTV publishers presented technical challenges. LinkedIn enhanced its video processing pipelines to adhere to strict constraints on encoding, bitrates, frame rates, and audio specifications. They also developed creative validation systems to ensure assets met LinkedIn's CTV video specifications before use in campaigns. ## Measuring Impact Beyond Impressions LinkedIn offers robust CTV campaign reporting, including impressions, reach, frequency, and completion rates, with placement and device breakdowns. Audiences exposed to CTV ads can be matched cross-device for full-funnel measurement. For independent validation, partners like iSpot measure incremental reach, with Salesforce reporting LinkedIn CTV Ads extended campaign reach by over 70% beyond linear TV. Brand lift testing for CTV Ads involves retargeting household members on mobile/desktop for surveys and addressing co-viewing bias. A recent case study demonstrated significant lifts in brand consideration. ## Streamlining Premium Content Access To facilitate access to premium content, LinkedIn launched CTV Select with NBCUniversal, enabling advertisers to target LinkedIn audiences across premium streaming content. Initially manual, this process has been streamlined via the Supply Management System, allowing advertisers to select deals directly within Campaign Manager. The platform now supports third-party hosted VAST tag support, moving beyond requiring direct creative uploads to the LinkedIn Campaign Management Platform. --- Original analysis from [startuphub.ai](https://www.startuphub.ai), the #1 AI startup directory. © StartupHub.ai. All rights reserved. You may not republish this article in full without a license. Search engines and AI research tools may crawl and summarize for reference. Bulk reproduction or model training on this content requires a license. See https://www.startuphub.ai/terms.