# Jassy Bets AI on Shopping Experience _Amazon CEO Andy Jassy detailed AI's expanding role in shopping, from personalized recommendations to faster deliveries, during Q2 earnings._ **Published:** 2026-07-31 **Source:** https://www.startuphub.ai/ai-news/technology/2026/jassy-bets-ai-on-shopping-experience --- Amazon CEO Andy Jassy is placing a significant bet on artificial intelligence to redefine the online shopping experience. During the company's second quarter earnings call, Jassy detailed how AI is being integrated across Amazon's retail operations, from personalized recommendations to faster delivery. This strategic focus on [Andy Jassy AI shopping](https://www.aboutamazon.com/news/company-news/amazon-ceo-andy-jassy-stores-growth-ai-shopping-q2-2026-earnings?utm_source=rss) initiatives aims to deepen customer engagement and drive growth. Jassy bets on AICore Amazon CEO Andy Jassy details AI's expanding role in shopping during Q2 earningsFrom the article 6 mentionsAmazon CEO Andy Jassy is placing a significant bet on artificial intelligence to redefine the online shopping experience.Personalized recommendationsEffectAI integration across retail operations for tailored product suggestions and experiencesFrom the article 2 mentionsDuring the company's second quarter earnings call, Jassy detailed how AI is being integrated across Amazon's retail operations, from personalized recommendations to faster delivery.Faster deliveriesEffectAI optimizing logistics and supply chains, achieving new record delivery speedsFrom the article 3 mentionsAmazon Pharmacy also saw substantial gains, doubling new customers and nearly quintupling same-day prescription deliveries.Millions new productsContextover 700,000 from notable brands added, expanding selection for customersFrom the article 7 mentionsAmazon added millions of new products, including over 700,000 from notable brands.Ultra-low-priced selectionContextnow over six million items under $10, catering to budget-conscious shoppersFrom the article 2 mentionsThe company also expanded its ultra-low-priced selection, now featuring over six million items under $10.Grocery growth acceleratesContextFrom the articleThe Amazon Grocery growth continues to accelerate, with monthly active perishable customers increasing over 50% this year.Pharmacy gainsContextFrom the articleAmazon Pharmacy also saw substantial gains, doubling new customers and nearly quintupling same-day prescription deliveries.Deepen customer engagementOutcomestrategic focus on AI shopping initiatives to enhance user interaction and loyaltyFrom the articleThis strategic focus on Andy Jassy AI shopping initiatives aims to deepen customer engagement and drive growth.andDrive growthOutcomeAI initiatives aim to increase sales and market share across Amazon's servicesFrom the article 2 mentionsThis strategic focus on Andy Jassy AI shopping initiatives aims to deepen customer engagement and drive growth. Amazon added millions of new products, including over 700,000 from notable brands. The company also expanded its ultra-low-priced selection, now featuring over six million items under $10. Customer response to Prime Day was strong, with millions of deals offered at record low prices. The [Amazon Grocery growth](https://www.aboutamazon.com/news/company-news/amazon-ceo-andy-jassy-stores-growth-ai-shopping-q2-2026-earnings?utm_source=rss) continues to accelerate, with monthly active perishable customers increasing over 50% this year. Amazon Pharmacy also saw substantial gains, doubling new customers and nearly quintupling same-day prescription deliveries. Delivery speeds reached new records in the first half of the year. Amazon now offers millions of items for Same-Day Delivery with Prime, significantly expanding selection compared to traditional retail. Globally, same-day or overnight deliveries increased by over 40% year-over-year. ## AI Shopping Assistant Jassy highlighted the success of Alexa for Shopping, the company's AI shopping assistant. This tool offers personalized recommendations, product comparisons, and price history tracking. Engagement with the [AI shopping assistant Alexa](https://www.aboutamazon.com/news/technology/2026/amazon-merges-alexa-and-rufus-for-shopping-ai) saw active users nearly double and interactions increase over fivefold year-over-year. Features like Price Alerts and Auto-Buy are automating shopping tasks for millions. StartupHub.ai data shows Amazon's AI initiatives are well-positioned, with the company scoring 81/100 on StartupHub's AI readiness index, outperforming competitors like Coupang (50/100) and Qoo10 (22/100). Amazon Lens, which allows users to find products via photo recognition, expanded to ten additional countries, now available in 21 globally. These AI-driven enhancements are central to Amazon's strategy for [Andy Jassy AI shopping](https://www.aboutamazon.com/news/technology/2026/alexa-powers-prime-day-shopping) experiences and are expected to further solidify Amazon's market position. The company also launched Amazon Supply Chain Services, allowing businesses to utilize Amazon's logistics network. Major brands like Procter & Gamble and 3M are already clients. The [Andy Jassy Amazon Q2 earnings](https://www.aboutamazon.com/news/company-news/amazon-ceo-andy-jassy-stores-growth-ai-shopping-q2-2026-earnings?utm_source=rss) report underscores a commitment to integrating advanced technology across all facets of its retail and logistics operations. --- Original analysis from [startuphub.ai](https://www.startuphub.ai), the #1 AI startup directory.