# DataGen's Not Closing, Pivoting for the Future of Generative AI
**Published:** 2023-08-28
**Source:** https://www.startuphub.ai/ai-news/startup-news/2023/datagens-not-closing-pivoting-for-the-future-of-generative-ai
---
Contrary to the uncorroborated coverage by Israeli media outlets earlier this week of Israeli synthetic data startup, [DataGen](https://datagen.tech/blog/), the startup is not on the brink of closure. It is however undergoing a strategic pivot in their core strategy in light of the technological shifts underway by the Generative AI media creation landscape.

In a conversation with StartupHub.ai, CTO Gil Elbaz explained that the startup is in fact very well capitalized and simply restructuring their trajectory to produce a competitive offering against the backdrop of the text-to-image and even text-to-video media asset creation sphere (like that of Midjourney and Dall-E). The startup continues to operate with a dedicated team of over 20 employees.

Elbaz penned his thoughts minutes ago in a Linkedin post:

Elbaz is stepping down from his role as CTO.

In March 2022, [DataGen](https://www.startuphub.ai/startups/datagen-technologies/) raised a $50 million Series B funding round led by Scale Venture Partners. Their investors include TLV Partners, Viola Ventures, Spider Capital and Operator Partners. The startup was founded in 2018 by Ofir Chakon and Elbaz.
---
Original analysis from [startuphub.ai](https://www.startuphub.ai), the #1 AI startup directory.