# Adoption of Generative AI for Enterprise; Salesforce, Oracle, ServiceNow, Accenture and IBM **Published:** 2023-06-19 **Source:** https://www.startuphub.ai/ai-news/startup-news/2023/adoption-of-generative-ai-for-enterprise-salesforce-oracle-servicenow-accenture-and-ibm --- Since the release of ChatGPT, the adoption of Generative AI in enterprise accelerates further every week, with industry giants like Salesforce and Accenture hastening the transformation upon us. Recognizing its potential to drive productivity and enhance customer experiences, these corporations and the like are undergoing significant shifts in strategic positioning to rise with the tide. Accenture ([NYSE: ACN](https://www.google.com/finance/quote/ACN:NYSE)) announced a staggering $3 billion investment in AI over the next three years to double the size of its Data & AI practice team from to 80,000. They also launched a new Center for Advanced AI for clients and within Accenture, which will include R&D and investments to reimagine service delivery using Generative AI and other emerging AI capabilities. In a similar fashion, IBM ([NYSE: IBM](https://www.google.com/finance/quote/IBM:NYSE)) Consulting launched a Center of Excellence (CoE) for Generative AI, with over [1,000 specialized consultants](https://www.ibm.com/blog/ibm-consulting-unveils-center-of-excellence-for-generative-ai/) to enhance productivity in IT operations and core business processes, improve customer experiences, and create new business models. Last year, the corporation [netted $17.8 billion](https://www.wallstreetzen.com/stocks/us/nyse/ibm/statistics) from software for hybrid platforms and solutions, including automation, security, and AI. The market size for Generative AI in enterprises is growing rapidly, driven by the need for improved productivity, enhanced customer experiences, and the ability to leverage large language models (LLMs) for various use cases. The investment by industry giants signifies its importance for future of enterprise operations, but widespread adoption is contingent upon trust and safeguarding data privacy. Addressing the pain of unsecured Generative AI, Oracle ([NYSE: ORCL](https://www.google.com/finance/quote/ORCL:NYSE)) announced its plans to develop a new cloud service with Cohere, a [newly minted](https://techcrunch.com/2023/06/08/ai-startup-cohere-now-valued-at-over-2-1b-raises-270m/) unicorn startup specializing in building and training LLMs. The partnership aims to make it easy for enterprise customers to train their own customized LLMs using their private data, while protecting their data privacy and security. Oracle's internal application development teams are already using the new Cohere AI cloud service running on Oracle Cloud Infrastructure (OCI). ServiceNow ([NYSE: NOW](https://www.google.com/finance/quote/NOW:NYSE)) announced Now Assist for Virtual Agent, a Generative AI solution aimed at revolutionizing self-service by offering intelligent and relevant conversational experiences. The tool utilizes generative AI to deliver direct and contextually accurate responses to user inquiries, enabling users to swiftly access relevant information and connect with digital workflows tailored to their needs. Salesforce ([NYSE: CRM](https://www.google.com/finance/quote/CRM:NYSE)) launched AI Cloud, an enterprise AI solution designed to boost productivity across all Salesforce applications. The platform integrates various Salesforce technologies, offering real-time Generative AI capabilities that can be easily incorporated into business operations. Salesforce's AI Cloud is expected to drive over $15 trillion in global economic growth and increase GDP by 26% by 2030. The impressive year-to-date returns of these companies in relation to the market, and coinciding with the release of a number of [Generative AIs](https://www.startuphub.ai/a-list-of-78-chatgpt-plugins-currently-available-and-their-use-case/), further underlines the impact and potential of the technology. Looking to the future, Generative AI stands to be a key pillar in enterprise strategy, likely to shape the landscape of business operations for years to come. --- Original analysis from [startuphub.ai](https://www.startuphub.ai), the #1 AI startup directory. © StartupHub.ai. All rights reserved. You may not republish this article in full without a license. Search engines and AI research tools may crawl and summarize for reference. Bulk reproduction or model training on this content requires a license. See https://www.startuphub.ai/terms.