# Smucker Gains, SanDisk Rises, Apple Drops on EU AI Rules _The J.M. Smucker Company stock soars on strong earnings, SanDisk rises on an analyst upgrade, while Apple's stock dips amid delays in EU AI feature launches._ **Published:** 2026-06-09 **Source:** https://www.startuphub.ai/ai-news/public-companies/2026/smucker-gains-sandisk-rises-apple-drops-on-eu-ai-rules --- In the latest "Stock Movers" segment, key companies like The J.M. Smucker Company, SanDisk, and Apple experienced notable stock fluctuations driven by earnings reports, analyst upgrades, and regulatory hurdles. The broadcast highlights how diverse market forces, from commodity pricing to technological advancements and geopolitical regulations, impact publicly traded companies. Smucker Earnings BeatDriver strong fiscal year 2027 earnings exceeding expectationsFrom the articleSmucker Company, SanDisk, and Apple experienced notable stock fluctuations driven by earnings reports, analyst upgrades, and regulatory hurdles.SanDisk Analyst UpgradeDriveranalyst upgrade driving positive sentimentFrom the article 2 mentionsSmucker Company, SanDisk, and Apple experienced notable stock fluctuations driven by earnings reports, analyst upgrades, and regulatory hurdles.EU AI RulesDriverregulatory hurdles impacting feature launchesSmucker Stock SoarsEffectFrom the article 2 mentionsSmucker Company (NYSE:SJM) emerged as a significant gainer, with its stock price surging by more than 12%.SanDisk Stock RisesEffectstock sees a significant surgeFrom the article 3 mentionsSanDisk (NASDAQ:SNDK) also witnessed a positive trend, with its stock climbing by approximately 4%.Apple Delays AIContextdelays in EU AI feature launchesFrom the article 6 mentionsThe delay means that European users will not benefit from the enhanced AI features available in other regions, impacting Apple's global rollout strategy and potentially its competitive positioning in the AI-driven market.results inApple Stock DropsEffectstock dips amid regulatory challengesFrom the article 2 mentionsConversely, Apple (NASDAQ:AAPL) faced a setback, with its stock price dropping by about 2.8%. ## J.M. Smucker's Sweet Performance The J.M. Smucker Company ([NYSE:SJM](https://www.google.com/finance/quote/SJM:NYSE)) emerged as a significant gainer, with its stock price surging by more than 12%. This upward movement was attributed to the company's strong performance in its full fiscal year 2027 earnings, exceeding expectations. Smucker raised its full-year profit outlook, projecting a profit of $5.35 to $5.55 per share, surpassing the consensus estimate of $5.22. The company attributed this positive outlook to anticipated cost savings and a more favorable pricing environment for its coffee products. Analysts noted that Smucker's ability to pass on costs and manage its supply chain effectively contributed to its robust performance, signaling resilience in the consumer staples sector. ## SanDisk Sees a Surge After Analyst Upgrade SanDisk ([NASDAQ:SNDK](https://www.google.com/finance/quote/SNDK:NASDAQ)) also witnessed a positive trend, with its stock climbing by approximately 4%. This boost was largely driven by an upgrade from Bank of America, which raised its price target for SanDisk to $2200 from $1850. The firm cited SanDisk's strong earnings report, which exceeded expectations, and the company's position in the growing data storage market. SanDisk's forward-looking guidance also played a role, with the company expecting its gross margin to expand by 300 basis points, reaching a midpoint of its EPS range. This optimism is further bolstered by SanDisk's recent performance, which saw its stock hit a record high of $1861.50 last week. The full discussion can be found on **Bloomberg Podcast**'s YouTube channel. ![](https://img.youtube.com/vi/YuFramK5GWY/maxresdefault.jpg) JM Smucker Gains, Sandisk Rises, Apple Drops After Delaying Siri AI in EU | Stock Movers, from Bloomberg Podcast ## Apple's European AI Roadblock Conversely, Apple ([NASDAQ:AAPL](https://www.google.com/finance/quote/AAPL:NASDAQ)) faced a setback, with its stock price dropping by about 2.8%. The decline is linked to reports that the company will delay the rollout of its new Siri AI features to European customers. This decision stems from a standoff with regulators regarding the Digital Markets Act (DMA). Apple had proposed specific solutions to comply with the DMA's requirements for interoperability and access to its services, including Siri. However, these proposals were reportedly rejected by the European Commission, forcing Apple to postpone the integration of its advanced AI capabilities on iPhones, Apple Watches, and iPads in the EU. The delay means that European users will not benefit from the enhanced AI features available in other regions, impacting Apple's global rollout strategy and potentially its competitive positioning in the AI-driven market. --- Original analysis from [startuphub.ai](https://www.startuphub.ai), the #1 AI startup directory.