# Apple's AI Push: New Macs & Aura's IPO Plans _Apple unveils powerful new Mac Minis and Mac Studios for AI, while smart ring maker Aura eyes a $16B+ IPO._ **Published:** 2026-08-25 **Source:** https://www.startuphub.ai/ai-news/public-companies/2026/apple-s-ai-push-new-macs-aura-s-ipo-plans --- Apple is making significant strides in empowering AI development on the desktop with the announcement of upgraded Mac Mini and Mac Studio models. These new machines, available for preorder and in stores starting September 22, are poised to meet the surging demand for local AI processing. Bloomberg's Mark Gurman breaks down the key upgrades, highlighting the introduction of new M-series chips and significant performance boosts. The tech giant is also seeing major interest in the wearables space, with smart ring maker Aura reportedly preparing for a substantial initial public offering. AI demand surgesDrivergrowing need for local AI processing on desktop computersFrom the article 2 mentionsThese new machines, available for preorder and in stores starting September 22, are poised to meet the surging demand for local AI processing.Enhanced AI developmentEffectempowering on-device AI processing with significant performance boostsFrom the articleApple is making significant strides in empowering AI development on the desktop with the announcement of upgraded Mac Mini and Mac Studio models.Apple Mac refreshCoreFrom the article 2 mentionsApple is making significant strides in empowering AI development on the desktop with the announcement of upgraded Mac Mini and Mac Studio models.Aura IPO plansCoresmart ring maker Aura eyes a $16B+ initial public offeringAI demand surgesDrivergrowing need for local AI processing on desktop computersFrom the article 2 mentionsThese new machines, available for preorder and in stores starting September 22, are poised to meet the surging demand for local AI processing.drivesApple Mac refreshCoreFrom the article 2 mentionsApple is making significant strides in empowering AI development on the desktop with the announcement of upgraded Mac Mini and Mac Studio models.New M-series chipsContextMac Mini gets M6, Mac Studio likely M5 Pro for performanceFrom the article 5 mentionsBloomberg's Mark Gurman breaks down the key upgrades, highlighting the introduction of new M-series chips and significant performance boosts.Preorder Sept 22Outcomenew machines available for preorder, in stores soon afterFrom the articleThese new machines, available for preorder and in stores starting September 22, are poised to meet the surging demand for local AI processing.enablesEnhanced AI developmentEffectempowering on-device AI processing with significant performance boostsFrom the articleApple is making significant strides in empowering AI development on the desktop with the announcement of upgraded Mac Mini and Mac Studio models.parallelsAura IPO plansCoresmart ring maker Aura eyes a $16B+ initial public offeringhighlightsWearables market interestContextApple sees major interest in the growing wearables spaceFrom the article 2 mentionsThe tech giant is also seeing major interest in the wearables space, with smart ring maker Aura reportedly preparing for a substantial initial public offering. ## Apple's Mac Refresh for the AI Era The Mac Mini and Mac Studio updates represent a substantial leap forward, particularly for users focused on on-device AI processing. Gurman notes that inventory issues have plagued these popular machines, driven by a combination of silicon shortages and high demand. The new Mac Mini will feature Apple's latest M6 chip, alongside an option for the M5 Pro chip previously seen in MacBook Pros. The Mac Studio, meanwhile, will offer the M5 Max chip, and for the first time, the powerful M5 Ultra chip. This new flagship chip boasts up to 80 CPU cores and can be configured with a half-terabyte of memory, signaling a new tier of performance for Apple's desktop offerings. The full discussion can be found on **Bloomberg Technology**'s YouTube channel. ![Apple Upgrades Macs for the AI Era - Bloomberg Technology](https://img.youtube.com/vi/0CJqDYnRVrg/maxresdefault.jpg) Apple Upgrades Macs for the AI Era, from Bloomberg Technology ## Pricing and Performance Implications These performance enhancements come with a notable price increase. The Mac Mini's starting price has risen to $900 from its previous $600, while the Mac Studio's Ultra version is set to begin around $5,500. Gurman suggests these price hikes are partly to offset rising memory costs. The increased core counts and memory capacity on the M5 Ultra chip are expected to provide a substantial advantage for complex AI computations, machine learning tasks, and demanding creative workflows. ## Aura's Ambitious IPO Plans Shifting focus to wearables and health tech, Gurman reports that smart ring maker Aura is preparing to go public. The company is seeking to raise up to $3 billion in an IPO, potentially as early as September. The valuation Aura is targeting could exceed $16 billion, a figure that would place it significantly above other smaller hardware companies like Sonos and Peloton. Gurman, an Aura ring wearer himself, points to the ring's growing popularity as both an alternative and complement to smartwatches. Aura's business model, which combines hardware sales with a subscription service, is highlighted as a key factor in its financial strength, with "extraordinary margins" on both fronts. ## StartupHub.ai Data Insights Apple's continued investment in its silicon and desktop offerings aligns with its strong market position. StartupHub.ai data shows [Apple Inc. (NASDAQ:AAPL)](https://www.google.com/finance/quote/AAPL:NASDAQ) with a high StartupHub score of 83/100, reflecting its dominance in the consumer electronics and computing sectors. In comparison, Aura's score of 50/100 suggests a company with potential but facing significant competition in the burgeoning wearables market. --- Original analysis from [startuphub.ai](https://www.startuphub.ai), the #1 AI startup directory. © StartupHub.ai. All rights reserved. You may not republish this article in full without a license. Search engines and AI research tools may crawl and summarize for reference. Bulk reproduction or model training on this content requires a license. See https://www.startuphub.ai/terms.