# Fit Collective raises £3M to advance its AI sizing platform
_Fashion technology company Fit Collective raised £3M to scale its AI platform that helps brands improve garment sizing before production to reduce returns and waste._
**Published:** 2025-11-04
**Source:** https://www.startuphub.ai/ai-news/funding-round/2025/fit-collective-raises-3m-to-advance-its-ai-sizing-platform
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Fit Collective has raised £3 million in pre-seed funding. The company uses an AI sizing platform to help fashion brands improve garment fit. Inconsistent sizing is a major industry problem. It costs fashion companies an estimated $230 billion annually in returns and lost revenue. Nearly half of all womenswear purchases are returned. The platform acts as a [co-pilot for designers](https://www.startuphub.ai/ai-news/funding-round/2025/adam-raises-4-1m-to-advance-its-3d-ai-copilot/) before production begins. It analyzes sales data, fabric behavior, and customer return information to predict fit. This proactive approach helps brands create better-fitting clothes from the start. It reduces waste, cuts returns, and improves profitability. Fit Collective already works with brands like Rixo, Ro & Zo, and Boden. The funding round was backed by AlbionVC, SuperSeed, True Global, and January Ventures. The company also received an Innovate UK Smart Grant. This is reportedly the largest pre-seed round raised by a solo female founder in the UK. Fit Collective will use the capital to expand its team and advance product development.
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Original analysis from [startuphub.ai](https://www.startuphub.ai), the #1 AI startup directory.