# OpenAI Pushes ChatGPT Ads to 89 Countries

_OpenAI expanded ChatGPT Ads to 26 new countries for 89 total, after 100,000 advertisers in eight months, with ads limited to Free and Go._

**Published:** 2026-10-21
**Source:** https://www.startuphub.ai/ai-news/artificial-intelligence/2026/openai-pushes-chatgpt-ads-to-89-countries

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[OpenAI](https://openai.com/index/chatgpt-ads-expands-26-new-countries) said it expanded ChatGPT Ads to 26 new countries, taking coverage to 89 countries after more than 100,000 advertisers ran campaigns in eight months.

The company said more than 1.2 billion people use [ChatGPT](https://www.startuphub.ai/ai-news/artificial-intelligence/2026/chatgpt-descendant-could-watch-screens-record-meetings-in-6-months) each week. Ads will show only on Free and Go plans. Plus, Pro and Enterprise will stay ad-free. The expansion adds 14 Latin American countries including Argentina, Chile, Colombia and Peru, plus markets in Europe, the Middle East, Africa and Asia including Nigeria, South Africa, Serbia, [Ukraine](https://www.startuphub.ai/ai-news/artificial-intelligence/2026/openai-wan-ifra-airppu-ukraine-ai-initiative), Cambodia, Bangladesh and Pakistan.

The pitch is reach during consideration. OpenAI says people use ChatGPT to explore and refine options, and ads are clearly labeled and separate from answers. That claim sits next to remote targeting that needs no local access.

Advertisers can inject ads into sessions and target groups by email, phone number or device identifier, according to tests [reported by 404 Media](https://www.404media.co/how-chatgpt-targets-ads-to-you-based-on-your-prompts-phone-number-and-email/) of the ChatGPT advertising system. OpenAI says it keeps conversations private from advertisers and does not sell customer data, but it has not detailed how prompt-based targeting is scoped or logged. Asmita Dubey, L’Oréal Group chief digital and marketing officer, said testing early with OpenAI lets the company pioneer journeys from discovery to evaluation to agentic commerce.

The announcement leaves key buying details gated. OpenAI did not disclose auction mechanics, frequency caps, price floors, or independent measurement. Access is via self-service Ads Manager or technology partners, per the company, with no public roadmap date for new formats, objectives or verification partners. For context on the rollout pace, see our earlier note on [OpenAI Tests ChatGPT Ads Globally](https://www.startuphub.ai/ai-news/artificial-intelligence/2026/openai-tests-chatgpt-ads-globally).

OpenAI said its next phase will add formats, objectives, buying options and measurement. No date was given.

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Original analysis from [startuphub.ai](https://www.startuphub.ai), the #1 AI startup directory.

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