# OpenAI inks Brazil media deal _OpenAI partners with Brazil's Grupo Folha and Grupo UOL, integrating their journalism into ChatGPT for millions of users._ **Updated:** 2026-08-22 **Published:** 2026-05-25 **Source:** https://www.startuphub.ai/ai-news/artificial-intelligence/2026/openai-inks-brazil-media-deal --- OpenAI is deepening its global media strategy with its first major partnership in Brazil, striking a deal with Grupo Folha and Grupo UOL. This collaboration will bring the extensive journalism of Folha de S.Paulo and UOL directly into ChatGPT. OpenAI Global StrategyDriverFrom the articleOpenAI is deepening its global media strategy with its first major partnership in Brazil, striking a deal with Grupo Folha and Grupo UOL.leads toBrazil Media DealCoreFrom the article 2 mentionsOpenAI is deepening its global media strategy with its first major partnership in Brazil, striking a deal with Grupo Folha and Grupo UOL.withGrupo Folha & UOLCoreProminent Brazilian news outlets involvedFrom the article 4 mentionsBeyond content integration, Grupo Folha and Grupo UOL will gain access to OpenAI's Codex, ChatGPT Enterprise, and API.willIntegrate JournalismContextJournalism integrated into ChatGPTFrom the article 4 mentionsThis collaboration will bring the extensive journalism of Folha de S.Paulo and UOL directly into ChatGPT.enablingAccess for MillionsEffectFrom the article 4 mentionsStarting immediately, the over 900 million weekly active users of ChatGPT globally can access summarized reporting from these prominent Brazilian news outlets.aiming toSupport News EcosystemOutcomeFrom the articleThe initiative emphasizes attribution, transparency, and direct links to original reporting, aiming to support the news ecosystem while providing users with reliable information.forTrusted InformationOutcomeProviding users with reliable informationFrom the article 4 mentionsThis OpenAI Brazil partnership signals a broader push by the AI company to embed trusted news sources into its AI experiences. Starting immediately, the over 900 million weekly active users of ChatGPT globally can access summarized reporting from these prominent Brazilian news outlets. This [OpenAI Brazil partnership](https://openai.com/index/grupo-folha-grupo-uol-partnership) signals a broader push by the AI company to embed trusted news sources into its AI experiences. The initiative emphasizes attribution, transparency, and direct links to original reporting, aiming to support the news ecosystem while providing users with reliable information. OpenAI has pursued similar partnerships in the US, UK, France, and Germany. Sérgio Dávila, Editor-in-Chief of Folha de S.Paulo, stated the partnership underscores the value of professional journalism to major AI players. Varun Shetty, VP of Media Partnerships at OpenAI, highlighted the goal of enhancing ChatGPT's answers with timely, locally relevant content from Brazil's leading sources. This move offers Folha de S.Paulo and UOL a pathway to new international audiences and helps users discover credible information. Carlos Ponce de Leon, Co-CEO of Folha de S.Paulo, believes AI will redefine the news industry, and this partnership positions Folha at the forefront of that transformation. Paulo Samia, CEO of UOL, noted that AI platforms naturally benefit from partnering with high-quality content creators. Murilo Garavello, UOL Content Director, expressed a desire for UOL's journalism to be accessible wherever Brazilians consume information. Brazil represents a significant market for ChatGPT, boasting over 50 million monthly active users and processing around 140 million messages daily. Beyond content integration, Grupo Folha and Grupo UOL will gain access to OpenAI's Codex, ChatGPT Enterprise, and API. This access is intended to explore AI's potential in supporting journalism, developing reader-facing features, and optimizing internal operations, including [AI for news dissemination](/ai-news/ai-research/2026/chatbots-fail-news-accuracy-forum-ai-study-reveals). ## Frequently Asked Questions ### What are the primary concerns regarding the current and future impact of artificial intelligence? Concerns about artificial intelligence often revolve around potential job displacement due to automation and the ethical implications of advanced AI systems. Future worries include the development of superintelligence and ensuring AI aligns with human values and safety. ### Which jobs are considered least likely to be automated by artificial intelligence? Professions requiring high levels of emotional intelligence, creativity, complex problem-solving, and intricate manual dexterity are generally considered more resistant to AI automation. Roles in fields like healthcare, education, creative arts, and skilled trades often fall into this category. ### What happens when an artificial intelligence system is not designed with intelligence as its primary goal? If an AI is not designed for intelligence, it likely serves a very specific, narrow function. Such systems might excel at repetitive tasks or data processing but would lack adaptability or the ability to learn beyond their programmed parameters. --- Original analysis from [startuphub.ai](https://www.startuphub.ai), the #1 AI startup directory. © StartupHub.ai. All rights reserved. You may not republish this article in full without a license. Search engines and AI research tools may crawl and summarize for reference. Bulk reproduction or model training on this content requires a license. See https://www.startuphub.ai/terms.